How it Works
Amplify your brand message across contextually relevant, streaming video content.
In-Video puts the user’s experience first and provides a better, less intrusive way to deliver branded messaging across an innovative, new video inventory source.
Create
People-centric Experiences with CTV & OTT Video Ads
Reach us
10 seconds of animation and 3 seconds of rest time for optimal viewing
Benefits
Optimizes user experience without disrupting the playback
Delivers branded messaging across a new video inventory source using first-to-market, Verity™ video analysis
AVOD & FAST Streamers Integration Overview
Video Player
Overlay Stitching
Server Side Ad Insertion (SSAI) Server
Video /
Manifest
HLS/MP4
Overlay Ad
Ad Decision Server (ADS)
Video Content
Server
CONTEXTUAL, CREATIVE & ATTENTION
Contextual
CREATIVE
ATTENTION
The Mindset Matrix™
GumGum offers the full Mindset Matrix suite; true contextual understanding, impactful creative and consumer attention measurement that optimizes marketing campaigns in real time.
Through the powerful combination of contextual, creative and attention, the Mindset Matrix will enable our industry to better align their digital ads with how humans think and operate to drive attention and meaningful outcomes.
Puts the right ad in the right environment by targeting users based on their mindset
Deliver stand out overlay ads for native look and feel
Integrated into the TV content to gain audience attention
Each is independently important but TOGETHER deliver powerful results for advertisers of the future.
VIEWER FRIENDLY
Innovative, contextual tech
ANIMATION TIMES
fade in and fade out
Unit set to seamlessly fade in and fade out in a corner of the screen without human interaction
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Verity™ Video PMP
Verity™ Ingests Video Data from publishers, analyzing and classifying the content to curate contextual segments that feature relevant, brand-safe inventory.
Activation is easy; target contextual and brand-safe video with Verity™-enabled PMPs from your DSP of choice.
Verity™ is the only contextual intelligence solution to fully analyze video content including audio, imagery, and metadata to ensure true contextual relevance and brand safety on any screen.
Enable with GumGum Verity™ video-level transparency in CTV and online video for contextual targeting and brand safety.
More Accuracy, Less Wasted Impressions:
More Accuracy, Less Wasted Environments:
Targeting at the video-level ensures contextual accuracy & suitability across CTV + OLV.
Leverage Verity™ to access video-level transparency in CTV and online video for contextual targeting and brand suitability.
How do we partner?
What you get
How it works
About GumGum Verity™
The only way to scale across premium environments and ensure suitability & safety for your brand.
Creative
Attention
Integrated into the TV content to gain audience attention
Get in touch